Ever feel like you’ll finally be happy “once you hit six figures” in your jewelry business? In today’s conversation, I sit down with Jenni Gerhold of Jenni G Jewellery, one of our most loved guests, to unpack the truth about growth, resilience, and building a brand with heart. Jenni went from selling out of her car to leading a small team, testing new marketing, and stepping into her CEO era. We talk about shifting from survival to scale, the real costs behind revenue milestones, and the mindset work that keeps you moving when business gets heavy. Jenni also shares her powerful new WHY...creating beauty from pain, strength from loss, and purpose from struggle and how anchoring to it changed everything. If you’ve been comparing, second-guessing, or feeling lonely in the process, this episode will ground you and guide you forward.

What You Will Learn in this Episode:

1.  Why six figures isn’t the finish line and how to plan for real scale
2. The CEO mindset shift: from “doing it all” to building systems and team
3. How a clear, emotional WHY drives consistent sales and stamina
4. Practical ways to protect your time, energy, and headspace as you grow
   
   

Topics Discussed:

• Survival vs. scale
• Team building & pop-up operations
• Pricing, cash flow & inventory realities
• Crafting a brand WHY that sells
• Comparison, inner critic & resilience
• Time/energy management for creatives
  
  

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Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

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Jenni's Instagram: https://www.instagram.com/jennigjewelry/ 

Jenni's Website: https://jennigjewelry.net/